We have been attending the local Farmer’s Market selling our cuts of Ossabaw Island pork and fresh brown eggs. We have enjoyed meeting new people, and it gives our back a break from the farm work.( With a big thank you to my parents for their time spent helping set up and tear down.) Our time spent at the market is one way we are marketing and branding our farm in the local community.
There are hundreds of ways to market your farm. But our main goal is to increase brand recognition, and produce some cash flow. A Farmers Market in a small community can be a great place to sell your products, but use it to network and generate sales directly from the farm as well.
In our community it seems that meat vendors have been very spotty at the Farmer’s Market. And from customer reaction they are not use to the level of care we put into our animals. Customers are pleased to learn that our meat is raised with no antibiotic, no vaccines, and no added hormones, but are not educated on why it makes a difference. We spend time with our customers giving information on why our pork is better. Not every customer is in the market for pork at that time, but hopefully our information will bring them back to us when they are.
I am not the best at decorating, but I am very good at being unique. Our tent is very noticeable among the other vendors. I am also using computer cut vinyl letters wherever possible to make clear, readable signs. No one should have to decipher my handwriting. Our pricing board has vinyl letters on a whiteboard, so we can adjust prices without recreating the whole board.
I made a farm sign out of an old metal sign I had made when I was taking motorcycles to bike shows. I cut the vinyl and applied it to the sign. Recognition is a great way to create credibility, the more someone sees your “look” in a positive atmosphere the more it is perceived as credible.
We are increasing sales every week. We are gaining repeat customers and we have even scheduled a sale of a whole hog in September. I am surprised at how the egg sales have really taken off, I am needing to add more hens to the coop now.
Marketing is like a marathon, you may sprint occasionally, but a steady gain is the best.