Do you have your own brand or unique product? If you don’t, how will anyone pick you or your product over others? How do you set your farm or your product apart from everyone else?
Creating an identity that people notice is what all businesses strive to do. Your identity is almost as important as your product. Having an identity or brand will go a long way in the eye of the consumer, just like street credibility. The more often a consumer is in contact with your identity, the better your product seems.
Humans are funny creatures, what we see or hear creates our reality. Our brains collect and store data, some we use immediately, some we use to support later thoughts. If we shop for a product, a product that we have stored thoughts on, is immediately in better standing than one that we have nothing to recall. Stored thoughts can be from seeing the product first hand, or from a friend that has told us about it. Branding creates stored thoughts that can be used to validate and support decisions of consumers.
Humans are also herd animals, we strive to belong. A brand can give you opportunities to give someone a sense of being a part of your business or product. If you put on a baseball cap, what is on it? It will usually have a brand or logo of something that you have an interest in, a sports team, a hunting brand, or a saying of some kind. This is how companies can get placed into your stored data and how they can influence your buying decisions.
Branding is used by companies to represent them. Companies use names, symbols, jingles, styles of writing, and even animals to create their brand. Ranches use a symbol burned into the hide of cattle to represent them and show ownership, these symbols are called brands. Can you see a Clydesdale horse and not think of beer?
As small business owners we should tap into this marketing tool. We should be finding ways to get stored in consumers minds. Product or brand placement is everywhere, stickers on vehicles, t-shirts, coats, hats, signs, billboards, radio spots, commercials, and even tattoos. even with a shoe-string budget, a business should be able to find a way to place their brand in the view or ear of a consumer.
If you are a farmer at a farmer’s market, make sure your tent has your brand or name on it. if you have your meat processed to sell, have the processor put our name on the label. If you drive a vehicle, have your brand or name on a magnetic sign that you can stick to it. Get t-shirts made to wear when you are out shopping, and give them to friends to wear.
There are a thousand ways to get noticed. Even the cheapest ideas can give your business a boost. Get creative and get seen or heard by your future customer.