My attempt to create a brand for our farm is in its early stages. We have called ourselves the Burnin R for a long time, but only recently started using it for business. Now that we are getting involved with farmers markets to sell our product, it is time work on our brand.
I was looking for an original logo, one that would not be mistaken when seen. Even though we will be starting out as a local business, we need our customers and future customers to see our logo and know who we are. Old time cattle brands were self explaining to a point, the ranches name was evident within the brand. That is what I am trying to create with our logo.
This is a first rendering of my idea. I have not finalized it, but it gives you an idea of what I am trying to do. I am open for criticism, so leave a comment with what you think.
Another way that we are setting our farm apart from our competition is with our product. We have been raising Ossabaw Island Pigs for several years, and during that time we have been creating a cross that gives us a larger size and retains the awesome flavor and meat quality. This year we are fattening out 30 plus pigs to be sold as individual cuts at the farmers markets. I know for a fact that we will be the only ones that can claim to have this pork.
Most farms try to fatten a hog up as quick as they can. They use the standard feed mix sold at their local feed store which is usually a corn- soybean mix. This ration is great for fattening a hog, but the soy leaves an undesirable flavor and meat quality. We have been raising our pigs solely for meat quality and flavor. So, we have developed a special ration to finish our hogs off. It is a Ration that gives the meat a sweet flavor and firms up the texture a bit. Our pork sells itself, one try is all it takes. The difference is enough for people to seek out our pork.
As the year progresses we will be working on ways to set our brand. We will be getting our brand in front of as many people as we can during this next farmers market season. Hopefully the Burnin R logo will become known as the mark of great pork. Plus we will be introducing new products produced by our farm this year. We are in early trials in producing several gourmet products, once perfected we will be putting them under the Burnin R Brand as well. Stay tuned!!