Tag Archives: farm marketing

Marketing- The Local Farmer’s Market

We have been attending the local Farmer’s Market selling our cuts of Ossabaw Island pork and fresh brown eggs.  We have enjoyed meeting new people, and it gives our back a break from the farm work.( With a big thank you to my parents for their time spent helping set up and tear down.) Our time spent at the market is one way we are marketing and branding our farm in the local community.

There are hundreds of ways to market your farm. But our main goal is  to increase brand recognition, and produce some cash flow.  A Farmers Market in a small community can be a great place to sell your products, but use it to network and generate sales directly from the farm as well.

In our community it seems that meat vendors  have been very spotty at the Farmer’s Market.  And from customer reaction they are not use to the level of care we put into our animals. Customers are pleased to learn that our meat is raised with no antibiotic, no vaccines, and no added hormones, but are not educated on why it makes a difference. We spend time with our customers giving information on why our pork is better. Not every customer is in the market for pork at that time, but hopefully our information will bring them back to us when they are.

Tent at the Farmers Market
Burnin R Farms set up at the Monett Farmer’s Market

I am not the best at decorating, but I am very good at being unique. Our tent is very noticeable among the other vendors. I am also using computer cut vinyl letters wherever possible to make clear, readable signs. No one should have to decipher my handwriting. Our pricing board has vinyl letters on a whiteboard, so we can adjust prices without recreating the whole board.

Burinn R Farms Sign
Burnin R Farms Metal Sign

I made a farm sign out of an old metal sign I had made when I was taking motorcycles to bike shows. I cut the vinyl and applied it to the sign. Recognition is a great way to create credibility, the more someone sees your “look” in a positive atmosphere the more it is perceived as credible.

We are increasing sales every week. We are gaining repeat customers and we have even scheduled a sale of a whole hog in September.  I am surprised at how the egg sales have really taken off, I am needing to add more hens to the coop now.

Marketing is like a marathon, you may sprint occasionally, but a steady gain is the best.

 


 

 

 

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Out of Hibernation!!

Loving green grass again
Loving green grass again

 

 

 

 

 

 

As the days get longer, I have increased energy to accomplish more  and keep up with needed tasks. I feel like I hibernate in winter and stay in a holding pattern until warmer weather comes again. We are starting to ramp up for spring. We will soon have new litters of pigs, new calves, and new opportunities to pursue.

New plans for the farm in 2016:

Become a vendor at several Farmers Markets

Become a Vendor for at least one Community Event

Introduce one more Stream of Income

 

Selling Litters of Pigs

You had a litter of pigs, now how can you profit from them? they have to generate income for your farm to thrive. Your goal should not be to break even or much worse lose money. Here are 4 considerations for making a profit on your new litters.

1. You must know your expenses. What does it cost to keep the sow and boar? Your sale price of the litters  must cover the expenses of: feed, wormer, bedding, housing, electric for lights and waterers, marketing costs, and any transportation costs.

2. Your sales must exceed your expense. You now should have a grasp on the amount of your expenses. Divide that amount by the number of litters you plan to have and add on your profit margin. That amount can be divided by the number of pigs in the litter to arrive at the selling price of each piglet.

3.  Different areas of the country vary on what a weaned pig is normally sold for. Don’t hesitate to advertise yours for more than the normal. Chances are the lowball sellers are loosing money and won’t be around long as competition. If you start advertising yours for what they are worth, the market in your area will reconsider their prices as well, and move closer to yours.

4. If you plan to make money on raising livestock, plan to invest in quality breeding stock. You will not be able to ask top dollar for a low quality product. Having high quality animals will set you apart from others, and your asking (a price that will allow you to be profitable) will no longer be questioned.

Good luck!